“I could talk about data but I think the best way to describe Fireball is like a visit to the optician. You speak to someone who asks you a few questions and talks about whether it would be good to see more of this or is it clearer with that. Better with, better without.. But its only when your new (Fireball) specs arrive when you realise what you couldn’t see before. You can see your business reporting the way you want to see it based on combinations of any data available from your DMS. You can set departmental KPI’s, choose who see what and how and automatically push out appropriate reports. If you’re not in the office, it’s just as easy to use on your phone  – an advantage I must say I didn’t expect. Craig is great and with his wealth of experience, he instinctively and enthusiastically grasps the task in hand.”

Liam O’Neil, Head of Ford Business – Pye Motors

“Having been one of the initial users of Fireball, I now find it very difficult to believe how we managed our business before it! The reporting suite gives us up to date reports on every aspect of our business and reduces the workload getting these by a factor of many times.

It is especially invaluable when comparing one site to another giving concise easy to read information in a simple well presented manner. It also helps us looks at many more elements of our business on a regular basis as everything is automated for ease of use. I would thoroughly recommend any company with the Pinnacle Dealer Management System take a trial of Fireball.”

Jonathan Davies, Managing Director – W R Davies Motor Group

“Timely availability of information enables you to make better decisions.  As a dealer group we have been using Pinnacle DMS for many years, and downloading multiple ports to get some of the information, but it is an extremely labour-intensive process, and we can’t even get all the data we want.  

With Fireball Reporting we now have total transparency of ALL our data, on a live daily basis for all our business-critical systems, Service Depts, VHC, showroom CRM, even our phone system reporting.  

The approach taken by Fireball is collaborative to build the reports which are important to us, and Craig is always willing to create, adapt and amend reports to give the pictures we want to look at.  

The system doesn’t give us ALL the answers, but we are now able to ask the RIGHT QUESTION far more quickly to affect real business performance improvement.”

Steve Hutchings, Managing Director – Hutchings Motor Group

“I would consider myself a “super-user” of the fantastic Fireball platform, I have a bespoke dashboard on which I now rely each and every working day. I have become super-efficient and I can easily access data in seconds and measures our sites against one another all in one click and all on one easy viewing screen.

I can see data quickly and accurately and raise questions without the faff, my favourite tool is sales by make and model, this gives us direction and a strategy to buy used vehicles, and know exactly how they will perform prior to purchase based on history.

I am looking forward to seeing what is next for Fireball. Well done Craig!”

Danny Minshall, Group Sales Director – Budgen Motors